Digital Smarts - Libraries Find Social Media Useful to Reach New Audiences

Libraries from New York City to England and Singapore are using social media platforms such as Twitter, Instagram and Snapchat to overcome the stereotype of being stuffy, dusty places, and boost engagement among patrons and entertain book lovers. In one example, the New York Public Library gained 100,000 Instagram followers after launching "Insta Novels," Marguerite Reardon writes for CNET. Insta Novels are digitized versions of classics designed for teens to be read on a smartphone. Lewis Carroll's Alice in Wonderland was the first classic to get the treatment.