Digital Smarts - Young Investors Use Social Media for Advice
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A survey by Fidelity Investments shows 41% of investors from Generation Z (the ‘Zoomers’ – born late 1990’s to early 2010s) make financial decisions influenced by social media, considerably more than the survey's respondents from the millennial and Generation X categories. A Fidelity spokesperson notes "This is a generation seeking out financial content and there are more than 23 billion views on TikTok videos with the #money hashtag."