Digital Smarts - YouTube Introduces Shorts
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YouTube and Interesting Development have rolled out YouTube’s first worldwide campaign to show how easily creators can make Shorts. Advertisements use music from the world's top artists, such as The Weeknd, Camila Cabello, BTS and Doja Cat, and are running on TikTok, Instagram, Twitter and Snapchat as well as YouTube properties. This is YouTube’s push to attract tweens and teens away from TikTok, which has had more than 63 million installs and ranking first in nongaming app downloads almost consistently for the past 18 months, according to reports from analytics platform Sensor Tower. Facebook, Instagram, Messenger and WhatsApp rounded out the top five in overall download rankings in July.