Digital Smarts - Toy Cars, Girls and STEM

Can a toy car teach girls about STEM? Maybe, and that’s the idea behind the “No Limits” program created by Mercedes-Benz, in partnership with Mattel and the National Girls Collaborative Project (NGCP). The program’s goal is to teach girls that they can do anything and be anything, especially in fields that are predominately male-dominated. In a press release, the companies state “Through February 2020, girls across the U.S., through more than 100 organizations, will engineer toy racetracks, design cars, engage with female role models and attend STEM workshops through programs designed to expand how they see their future.” As a takeaway gift, 50,000 girls will receive a toy replica of the Mercedes-Benz 220SE that Ewy Rosqvist, a famous Swedish race car driver, used to win the Grand Prix. The toy itself was designed to remind girls of Rosqvist’s feat, and to encourage the girls that they can also forge new paths for women.