Numerous surveys have shown that kids think it is adults who are more addicted to their phones and other digital technology and they may be right. American adults will invest an average of 12 hours and 1 minute every day consuming major media this year. According to eMarketer reports, almost half of that daily consumption will be with digital media, nearly four hours with television and nearly an hour and a half with radio, while mobile multitasking is the primary driver of increased media consumption.