Digital Smarts - YouTube Trends
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Trends on YouTube reflect shifting cultural outlooks and consumer behaviors, according to recent data analysis. Google's Gina Shalavi writes that the globalization of content continues with 60% of videos made by US creators now viewed by people in other countries. Entertainment and shopping have become increasingly linked with the popularity of videos showing virtual hauls or shopping sprees, and there has been a marked rise in the viewing of content focused on sustainability and environmental protection, such as videos featuring "clean beauty" in their title.