Digital Smarts - College Recruiting Expected to Retain a Digital Component
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Colleges that were forced to recruit digitally on the fly this past year can now provide a broader picture of possibilities for high-school students, says Angel Perez, CEO of the National Association for College Admission Counseling. Admissions officials are eager to resume making face-to-face connections with potential students, but schools are looking at ways to keep some of the technology-based approaches, including live streaming, for recruiting as well, says Worcester Polytechnic Institute enrollment official Andrew Palumbo.