Digital Smarts - YouTube Reveals “Culture and Trends” of Online Life for 2020
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YouTube's first ever "Culture & Trends Report" reveals that 58% of users are willing to watch content created by people of any age, and Baby Boomers are increasingly searching YouTube for information, with their consumption of beauty tutorials increasing by 50%. The report also points to the rise of "cowatching" for live, virtual events and states, "Whether the motivation was community connection, finding resources to stay resilient or exploring new ways to be seen and heard, audiences and creators showed us that adversity drives innovation."