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July 7th, 2015
by aaylward
in
Social Media
Privacy
0 comments

Nielsen recently released a new study showing that while the average number of apps that Americans regularly use has remained steady at about 30 per month, the amount of time spent using them has increased. The average person used apps for 37 hours and 28 minutes last quarter – almost a full 40-hour workweek. According to Nielson, that number has increased from 30 hours and 15 minutes just the quarter before, and a 63 percent rise over two years.

 

The study found that while people are spending more time using apps, they are not necessarily downloading a wider variety. Instead, they're spending more time with the ones they already have. The firm also found that more than 70 percent of all usage comes from the top 200 apps and that the average adult spends five hours a day playing mobile games.