Digital Smarts - Who Do You Follow and Do They Influence You?
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Although some influencers and celebrities have come under fire for tone deaf posts during the pandemic, a study by United Talent Agency Marketing reveals 60% of consumers are following more celebrities and influencers during the outbreak and 61% don't mind celebrity content that's produced in collaboration with a brand. The research also found brands using celebrity influencers on Instagram experienced a1.5 times lift in traffic this year compared with 2019.