Digital Smarts - To Trust Ads or Not – Teens Unsure

Teens are bombarded with a lot of advertising on apps such as Snapchat and Instagram. Recent surveys reveal that 47% of Internet users between the ages of 13 and 17 in the US think ads can be trusted to some extent, compared to 46% who think advertising can't be trusted, per a YouGov survey. 52% of male respondents thought ads were somewhat trustworthy, compared to just 42% of female participants. Separate data from Kantar Millward Brown found that teen Internet users worldwide were more likely than older respondents to be impatient with invasive digital ad formats like online display ads, video ads and autoplay ads on social channels. Teens were also significantly more likely to skip ads than older people.