Digital Smarts - The Pressure of “Likes” Lessened?
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Instagram "likes" have become private for a portion of the platform's US users as part of a test it has been running in seven countries, according to Adam Mosseri, CEO. He notes, "It's about young people -- the idea is to try and depressurize Instagram, make it less of a competition." While marketers will still have access to "like" metrics, a recent HypeAuditor study found a drop in like counts in those countries where the policy is in effect.