Yik Yak – The Abuse Continues
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United Kingdom IT solutions company Logicalis recently conducted a study of kids ages 13 to 17 and found that this age group is “instinctively digital”, fully comprehending the value of their personal information. Even more revealing was that not only is this age group completely comfortable with how much their personally identifiable information (PII) was worth, but 42% would be quite happy to sell it.