Digital Smarts - Snapchat Versus Instagram – The Battle for the Under 25 Crowd
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Instagram reports that users younger than 25 spend more than 32 minutes daily on the platform, and those 25 and older are active for more than 24 minutes daily. Both totals outpace figures from Snapchat, which stated in February that users under 25 spend more than 30 minutes daily on the platform, while users 25 and older spend about 20 minutes daily. If your children use both, they could be spending an hour a day on these apps.