Digital Smarts - Snapchat Publishes New Report on the Influence of Technology on Gen Z
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While written primarily for marketing companies on how brands can connect with Generation Z, a new report compiled by Snapchat offers a fascinating look into the influence of technology on this age group. One of the key takeaways from the 70-page "Into Z Future" report is that 55% say social apps and digital content provide a more creative experience than the physical world. The report also found that 56% use social media to express themselves creatively and 49% seek inspiration from social media.