Digital Smarts - Snapchat Is Preferred Teen Social Network

Research firm Piper Jaffray has polled 6,500 teens in the U.S. about social networks and has found the messaging app Snapchat to be the preferred social network for teens. 28% of those queried claimed SnapChat is the most important social network, followed closed by photo sharing app Instagram at 27%. Twitter was third on the list at 18%, followed by Facebook at 17%. Tumblr was a distant fifth at 2%. Apple also remains a hot tech brand among teens. The survey found 69% of teens already own an iPhone, while 75% say the iPhone will be their next smartphone purchase. Interest in the Apple Watch is far lower, with 10% of teens saying they plan to buy one.