Digital Smarts - Snapchat Encouraging Kindness

As reported in The Drum,  Snapchat is continuing its partnership with the Ad Council (public service announcement creator), to roll out a new "Because of You" anti-bullying campaign. The campaign, aimed at teens, encourages Snapchat users to use the Lens Carousel feature (part of the app) to share a moment on how another individual made a positive impact in their life.  ‘”Because of You” is a movement that encourages teens to reflect on the power of their words and actions, and consider how they are affecting others – for better or worse. The campaign encourages a more empathetic, inclusive culture by asking users to consider the impact of their actions.

Snapchat and the Ad Council will also co-host a ‘Creators for Good’ summit as part of Snap’s ongoing Creator’s Lab workshop series, inviting creators to the Santa Monica Creator’s Lounge to learn how to use their creative talents to promote social good initiatives.