Digital Smarts - Snapchat’s Teen Partners

Snapchat is ramping up its partnership with Fanbytes, a London-based startup that works with teen creators. Four Fanbytes’ channels on the platform will now be featured on Discover. The channels already attract daily views of between 1.7 million and 8 million, according to CEO Timothy Armoo. In an article on Digiday, Armoo explains their appeal, saying "it's all driven by 15-, 16-year-olds who understand this audience way better than the 35-year-olds at the other corporations who don't understand the DNA of how young people engage with content."