Digital Smarts - Research Says Many Facebook “Likes” Are Bogus
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Researchers from England have found that “likes” on Facebook for companies and celebrities are not all they are cracked up to be. In what the MIT Technology Review calls “the first systematic investigation into the nature of “like” farms and how they operate,” researchers found that the “likes” paid for by companies to boost their Facebook followings are, more often than not, fake. Automated bots also generate “likes” by the thousands.