Snapchat’s Teen Partners
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Here is a new take on gaming - Pokémon Smile is an augmented reality (AR) toothbrushing game designed to encourage kids to brush their teeth better. In Pokémon Smile, players help “rescue other Pokémon from cavity-causing bacteria” by brushing their teeth. The app features some adorable art styles and AR effects that let players wear Pokémon hats while they brush their own teeth alongside the game. If you manage to brush away all the bacteria, players are rewarded by getting to catch the Pokémon at the end. Pokémon Smile isn’t The Pokémon Company’s only attempt at leveraging the brand into healthier living: the company also announced a sleep-tracking game called Pokémon Sleep last year.