Digital Smarts - New Survey Show Teens Love Chatbots

Chatbots are anticipated to be the next big thing, and it could be teens that drive the chatbot revolution. With 88% of mobile users spending their online time within just five apps, chatbots have become a way for companies to reach consumers, particularly the youngest users, through messaging apps that they are already using. About eight in ten of U.S. teens are using chat platforms and their heavy use of chat apps such as Facebook Messenger, Kik, WeChat, and WhatsApp? could make them the “early adopters of the faster, simpler, and more engaging messaging communication channels offered by conversational bots.” Kik, one of the most popular messaging apps for teens, has already launched about 6,000 new chatbots in the last month.