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August 24th, 2020

by aaylward

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Kidsay, a market research firm specializing in brand engagement for kids, tweens and teens, has a new report entitled Devices and Digital Engagement: The Impact of COVID-19 (So Far) on Device Use of Kids, Tweens and Teens that you can access for free if you sign up. Some takeaways include that smartphone use (and ownership) is on the rise, especially in the 5-to-7-year-old demographic and that 74% of tweens and teens say that they are using their favorite devices more often during COVID that they were pre-COVID. Predictions for the future in the report include: eSports will continue to grow its youth base, animation will become even more prominent in kid-centered content (since it does not require filming on location the way live action does), and TikTok and Instagram will continue to rise since they deliver the connection and content kids seek. Kidsay also says that in the near term, kids will continue to have an unprecedented amount of free time, causing increased parental concern for the amount of time they spend on their devices.