Digital Smarts - Instagram More Relevant than Facebook for Gen Z
You are here
Generation Z (roughly those born between 1995 and 2015) connects much more with Instagram than Facebook, some of them even having multiple Instagram accounts, Taylor Lorenz says in an article in Digiday . "Influencers are here to stay," she says, and points to the powerful engagement influencers have with followers, making Gen-Z the latest object of marketer fascination. Teens use digital media in a very different way than other generations, even having their own language, and there are clear differences across generations when it comes to the Internet and social media consumption.