Two months ago if you asked a teen or young adult to call someone on the phone they most likely would have looked at you like you were crazy, preferring communicating by text or social media instead. Now in the solitude of quarantine, a craving for intimacy and personal connection means people want to hear each other's voices and see each other's faces more than ever. In an article on the rewriting of social connections during the crisis, cultural anthropologist Megan Routh describes the ways the pandemic is reshaping the way people connect with each other, including the democratization of online communities as people turn to social platforms for interaction (i.e. anonymous Zoom dance parties). She writes that young and old consumers alike are rejecting aspirational content from social influencers and instead are seeking relatable content that reflects real life, seeking optimism instead of snark and having more respect for facts.