Digital Smarts - Girl Scout Cookie Sales Go Digital
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Girls Scouts of the USA has adapted the annual cookie sale by substituting door-to-door and booth sales with livestreams, social media, sale pages with QR codes, Zoom meetings and delivery via GrubHub. With restrictions for in-person activities, the girls had to get creative in how to achieve their goals. "They're resilient and they're go-getters," Carol Dedrich, CEO of Girl Scouts San Diego, said of the Scouts, adding, "If there is a will, they will find a way."