Digital Smarts - Facebook Still Popular with Millennials
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According to Social Media Today research conducted by 5W Public Relations, Facebook is the most popular social platform among millennials and Gen Z, with 77% of them indicating that they're active on the platform every day, followed by Instagram, YouTube, Twitter, Snapchat, Reddit, Pinterest and TikTok, respectively. When it comes to targeted ads, 52% of millennials have clicked on an Instagram ad and 35% have purchased a product via the platform.