Digital Smarts - Colleges Jump on the Influencer Train

Forbes has reported that several colleges and universities have adopted social media influencer programs with student ambassadors to promote the schools on channels such as Instagram, Twitter and YouTube. Student ambassadors from the University of Delaware and other schools with similar programs such as Kent State University, Babson College, University of Central Florida or New York University post about anything from game day apparel to what they had for breakfast in the dining hall. These posts that showcase everyday experiences can help prospective students see the university could be a home for them too. Some of the student influencers say that the programs have helped them acquire marketing experience and access networking opportunities.