Digital Smarts - The Number of Podcasts Listeners Growing in Numbers and Influence

Still thinking about trying podcasts? Podcast listeners are growing in their influence of how news and entertainment are produced and received, according to a new report by the Knight Foundation and Edison Research who interviewed 29,000 podcast enthusiasts. Some of those interviewed, qualified as super listeners by listening to 10 or more hours of podcasts per week, including 38% of 18 to 24 year olds who fall into that category followed by 43 percent for ages 25 to 34. The number of podcast listeners seems to be growing with 67 million people listening to one or more podcasts per month and podcasts increasingly raking in the cash (the industry is projected to reach $220 million by the end of this year).