Digital Smarts - Texting and Driving – Why Can’t We Stop?

A new study surveyed 1,000 drivers and found that 98% of those who text everyday and drive frequently say the practice is dangerous, but nearly 75% say they do it anyway. The lure of text messages is actually a lot like the appeal of slot machines, David Greenfield of the University of Connecticut Medical School explains. He says both can be difficult compulsions to overcome for some people. The buzz of an incoming text message causes the release of dopamine in the brain, which generates excitement. If the message turns out to be from someone appealing, even more dopamine is released. Curbing this compulsion could take years for the text-obsessed, and Greenfield hypothesizes doing so might resemble efforts to stop drunk driving. He notes that before they can change their behavior, people need to realize they’re part of the problem.

Want to help yourself? Download the app that is part of the AT&T “It Can Wait Campaign.” It is activated when driving more than 15 mph and silences incoming text message alerts. It is an ideal app for teens or for parents who want to model good behavior behind the wheel.