Optimum’s ‘Tri-State Cats’ hosts Cat Café in partnership with North Shore Animal League America

Optimum’s ‘Tri-State Cats’ campaign included a pop-up Cat Café hosted in partnership with North Shore Animal League America in Hoboken, NJ. Visitors to the Cat Café were able to play with adoptable cats in a cat-friendly environment. The campaign encouraged attendees to show their support for shelter cats on social media; for every cat photo shared using the hashtag #TriStateCats, the Optimum Community program donated $1.00 to the Animal League. The Cat Café wrapped up with 8 cats finding new homes and Optimum Community then presented NSAL with a donation of $15,000.