Digital Smarts - YouTube Tries Another Finance Model for Children’s Programming
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YouTube has added eight new children's shows, with 25 others in development, as part of $100 million fund for family and educational shows. This fund is a contrast to the current strategy of relying on targeted advertising to fund children's programming. The shows are designed in consultation with child development and literacy education experts with diverse representation, and will be available in several languages. Last year, in alignment with the Children’s Online Privacy Protection Act (COPPA), YouTube announced that targeted ads would no longer be allowed on kids’ videos, while content aimed at younger users would also lose access to comments and other community features.