Digital Smarts - YouTube Spending $100M on Children’s Programming in Response to Fine

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YouTube has announced criteria for how it will allocate $100 million to producers of children's content, an initiative it announced in September. The programming targeted to ages 3-8 is meant to “drive outcomes associated with the following character strengths: courage, compassion, communication, gratitude, curiosity, humility, teamwork, integrity, perseverance, self-control, empathy and creativity”, and can be live-action or animated. The announcement was made following YouTube getting slapped with a record US$170-million settlement from the US Federal Trade Commission and the New York Attorney General for allegedly collecting personal information from children without parental consent.

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