A recent survey administered by Carbon Black looks at consumers’ responses to ransomware, and you may find the results surprising. The study found that if hacked, 52% of consumers would shell out a ransom for their data, and 12% would pay $500 or more. It was also found that consumers are less trusting of retailers with their data than they are of banks and health care providers. Furthermore, the majority of consumers believe the responsibility is on the individual businesses to keep their data safe, ahead of cybersecurity companies/cybersecurity software vendors, software providers (Microsoft, Apple, Google, etc.), and government organizations (FBI, NSA, CIA, etc.).