Cyberbullying is terrible, but sometimes kids figure out how to get the world to help. That was the case in England when Callum Manning’s older sister tweeted about how unfair it was that her 13- year old brother was being cyberbullied because of his Instagram account reviewing books he liked. Her tweet went viral attracting more than 185,000 likes and over 24,000 retweets. Twitter users responded by making Callum's Instagram follower count surge to 252,000 followers from just 40 – all in three days, making a statement about the community’s disapproval of the bullying. Publishers, authors and book lovers are now seeking his reviews.