Digital Smarts - Trust in Social Media Platforms Waning
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A recent study conducted by OpenX and The Harris Poll points to shifting consumer sentiment regarding social media platforms. The study found 61% of respondents first use the web browsers like Google to discover "high-quality content," while 31% first turn to major platforms like Facebook, Instagram and YouTube. Compared to last year, 31% say they use Facebook less, while 26% say they'll decrease their Facebook time going forward.