Here is a rather scary fact. Earlier this year, the Centers for Disease Control and Prevention reported that suicide rates for teen girls, specifically, in the U.S. are at a 40-year high. So how do you target that audience? Crisis Text Line, which launched about four years ago, offers free crisis intervention via text messages. Seven out of 10 texters are women, and 75 percent are under age 25. The stats also skew rural, LGBT and low-income.
While Crisis Text Line is not set up as an ongoing therapy, volunteers field texts about topics ranging from school stress to suicidal thoughts and work to get first-responders on the scene when needed. And how do people find the service? If you search the hashtag #741741 you will see posts on Instagram, Twitter, and Facebook spreading the word. Fifty million texts were exchanged with Crisis Text Line in the first four years, and they expect another 50 million just within the next year.