Digital Smarts - Speaker Culture
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Voice activated technologies are rapidly emerging and young consumers are increasingly speaking to their devices. The smart speaker is gaining the most traction as a voice-activated device and platform. Already, almost two in five 13-36-year-olds report owning a smart speaker. Voice activated technologies are becoming more mainstream with Gen Z and Millennials—and Millennial parents, the earliest adopters of the tech. Of course there are many privacy concerns that go along with this trend so be sure you are aware of the privacy controls on these devices.