There is evidence that high school students have received the message that whatever they post online can be reviewed during the college admissions process. Test prep company Kaplan has found that college admissions officers are finding fewer things online that negatively impacted that applicant’s chances of admission compared to the past few years. The decline comes as the survey found more students believe colleges are factoring social media into the application process. Despite the fact that social media searches are in fact becoming more common in the college admissions process, most colleges admit that grades and test scores are still the main factors, calling an applicant’s online persona a “wild card” in the admissions process.