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October 27th, 2017
by aaylward
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More kids are pressing play on podcasts as “a guilt-free alternative to screen time”, according to a recent New York Times article entitled The New Bedtime Story is a Podcast. Kids’ podcasts started to boom recently, especially after National Public Radio’s release of Wow in the World, a series that chronicles cool new stories about science and technology. Now there are entire production companies for kids’ content and podcast subscription apps that sell “a lifestyle shift.” Panoply’s children’s subscription app, Pinna, brands itself as “Screen free. Ad free. Guilt free.” Their biggest issue? They still have to pull a profit, and it can be “a sticky issue” advertising to kids. Some are solving this by targeting parents instead, and pitching ad-free services for a monthly fee.