Digital Smarts - A Perspective on the Social Media Use of Generation Z

A recent article from CNBC takes a look at Generation Z (8 to 22 year-olds) and their feelings on social media. The article revealed that in an interview with a group of 17-year-olds, almost all said that they rarely watch regular TV and hardly ever use Facebook. It was also found that members of Gen Z are typically more conscious of privacy concerns when using social media apps than older generations, however they can have difficulty distinguishing between what is paid content from advertisers.

The teenagers spoke to CNBC after a week at London ad agency Isobel, which runs a summer school program for students. Two teams were tasked with creating an ad campaign to warn younger teens of the dangers of social media, before presenting them to a judging panel. One team cautioned children not to share their location on social media with the tagline “Your World is Theirs,” while the second group encouraged youngsters to “Pull the Plug on Online Hate.”