Digital Smarts - People Spend Nearly 8 Hours a Day with Media

The average global consumer will invest almost eight hours a day, or precisely 479 minutes, with media in 2018 - an increase of 12% since 2011, Zenith reports in MediaPost Communications. 24% of that time will be spent consuming media on mobile. The report also notes that while print and linear TV consumption have declined over the past several years, most also have digital content online, so they may not be the dying media outlets as they are often portrayed to be.