Digital Smarts - Online College Applications – Blessing or Bust?

The use of the online “Common Application” and other similar strategies by colleges has created a flood of applications that can be difficult to manage. Many institutions are employing new tactics to identify and communicate with qualified, interested applicants, such as through social media and email, but critics say some approaches including early acceptance and "demonstrated interest" tend to favor students from wealthier families and put students from low-income families at a disadvantage.