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A new coalition, Global Alliance for Responsible Media, has been formed to address brand safety issues and combat online hate speech and fake content. The coalition includes numerous industry heavyweights and social media standouts such as Facebook, Google, Twitter, Unilever, General Mills, Procter & Gamble and Adidas, plus various marketing agencies and other industry associations. “When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,” writes Luis Di Como, EVP of global media at the giant consumer brands company Unilever, in an article on the Reuters site. “Founding this alliance is a great step toward rebuilding trust in our industry and society.”