Digital Smarts - Netflix Has Plans to Monopolize Your Kids’ Screen Time

A recent article in Fast Company states that sixty percent of Netflix’s members are watching kids’ programming, a clear reason why Netflix is investing so heavily in the animation space by developing their own animation studio. The company has also recently developed enhancements for children to learn more about characters and content on the platform. For example, kids can scroll through character images of Curious George, Phineas and Ferb, or Spider-Man and use those visuals to click into a series or movie. The company is also experimenting with a concept that would allow users to explore not just shows but characters through a trailer-like video about the character. All of these features and enhancements prove that Netflix is striving to be a top player in the children’s entertainment market.