Digital Smarts - Millenials Don’t Trust Anyone to Keep their Data Safe

According to a survey done by Intercede, a firm that specializes in protecting digital identities, less than 5% of United Kingdom and US Millenials (people age 16- 35) believe their digital identity is completely protected by the safeguards used by the government, businesses or social networking sites. 80% of respondents said it was "vital" or "very important" that personally identifiable, financial, and medical data be shared only with those whom they have authorized access. Respondents were somewhat less concerned about other data: 74% responded the same about location data, 58% for social media content, and 57% for purchasing preferences. This is in contrast to the widely held general stereotype that Millenials don’t care about privacy or data security.