Digital Smarts - Generation Z’s Digital Interaction Increases During Pandemic
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For parents, this is probably common knowledge by now, but the coronavirus pandemic and ensuing lockdown has had a significant effect on Gen Z's digital behaviors. According to a report issued by Boston Consulting Group and Snapchat, there has been a boost in Generation Z’s use of social media, video streaming and gaming, as well as an increase in online spending. Their report also highlights Gen Z's increased reliance on mobile-focused video and social platforms such as Facebook, YouTube and Snapchat.