Facebook recently unveiled a "Why am I seeing this post?" feature that will help customers better understand the content that appears on their news feed. The feature is an attempt by Facebook to be more transparent concerning algorithms that target users. To use the new tool, all you have to do is click or tap the drop-down menu on the right hand corner of a post. From there, you'll be able to view info at a glance on why you're seeing certain posts on your News Feed -- e.g. because you're a member of X Group or like X Page on Facebook -- as well as manage the content you'd like to see more or less of. You'll get shortcuts to controls to help you further personalize your News Feed too, including See First, Unfollow, News Feed Preferences and Privacy Shortcuts.