Digital Smarts - Emoji Use Criticized

Whether it’s a custom keyboard or email subject line, brands are using emojis more than ever, but according to consumers they’re still getting it wrong. A YouGov survey done recently in the United Kingdom found that 58 percent of Millennials (ages 18 to 34) say brands using emojis in their messaging are “trying too hard.” The rest of the age spectrum feels about the same, although 53% of young people think mixing emojis with text does help people understand each other better. Emojis can be used to indicate sarcasm, imply inside jokes, and communicate other levels of meaning that don’t come across in quick texts. Need a guide to what those emojis mean? Try Emojipedia.