Among several digital communication options, most parents say they prefer to receive text messages from their child's school regarding the types of technology they should have at home [data from Project Tomorrow's Speak Up program]. Only 16% of parents said Facebook was an effective communication tool. Although, 78% of district communications officials favored it as a way to convey information. Parents said they prefer texting because it is convenient, timely and recognizes that they may be too busy to sign into Facebook on a regular basis.