First Lady Melania Trump is offering a new initiative for American children on the subjects of well-being, social media and opioid abuse. Her program is called simply, “Be Best.” Although the program focuses on some of the biggest issues facing children today, it has also received some criticism for merely being a repackaging of projects that already exist, including an initiative by the National Safety Council that encourages people to talk to their doctors about opioid abuse, and guidelines distributed by the Federal Trade Commission on children’s social media activity. Others have also criticized the title of the campaign, pointing out that children often worry too much about being the “best,” leading to issues such as depression, loss of self esteem, and even thinking that they deserve to be bullied because they feel they are not the “best.”